Encompass Marketing Group
Your Vision. Our Job!
Currently involved in some marketing activity.
Without experience driving traffic, investing in marketing automation would be like putting the cart before the horse. We can help develop a programmatic marketing campaign, after which we could re-assess the requirements for using our automated marketing solution.
Real website traffic over 25 users per day – if this is not the case, we can help you get there…but it takes time.
Why? There are two reasons.
- Essential to the success of any marketing is to understand the current flow traffic and maturation of leads. Analysis of historical data is critical to a positive outcome.
- Natural website traffic is an essential element in overall success. Without any good traffic, there are only a few types of marketing that will be effective. Commitment to some form of PPC or similar driver of traffic would generally be effective in driving traffic.
Web site traffic x conversion = results
Commitment to nurture leads over the length of the marketing cycle
Why? The marketing cycle for most organizations is generally far longer than just a few weeks or months. There is NO automated marketing solution that is a silver bullet. In general, leads and sales can be improved by percentages, not “factors” of current sales
In business for a minimum of 2 years
Why? We have found that start-up businesses can exploit the low-hanging fruit of personal relationships very effectively. This should be their primary focus early on. Not only will their ROI be better it is during this time the business will develop its unique value proposition and gain a better understanding of its customers’ needs which is critical to the development of any successful marketing campaign
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