Get More Leads – Google PPC Management – Adwords

Superior Google PPC Management

 

Are you looking to get more leads?   One of the quickest ways to get directly in front of your customer is to use Pay-Per-Click Advertising.  We are specialists in Google PPC management. The concept is simple–ads for your business are placed directly in front of the people searching online. However, the management of a PPC campaign is far more complex than it may seem. Inexperienced users tend to make costly mistakes and generally see very little or no return on investment. In the end, it is all about experience, and we have it. Encompass stays current with PPC trends and works diligently to improve our client’s ROI on an ongoing basis.  We are experts in Google PPC management and cover social media advertising, such as Facebook and Twitter.

Plastic Surgery Center - Google PPC Case Study

The Problem
The plastic surgery center was in need of increasing lead flow, increasing conversion rate, and reduce cost per customer acquisition

What We Did
Encompass created multiple campaigns, specific to certain procedures some using broad match modifier, and the others using exact match. Over time, we eliminated underperforming campaigns and keywords while building out a substantial negative keyword list. Our team also implemented campaigns with narrowly targeted geo keywords to pair with various services to ensure a small but steady stream of highly qualified leads. Revamp of all banner and search ads.  Creation of 7 new landing pages with video messaging.

The Results
A drastic change in the number of calls and conversions for the center. Originally with only 8-18 leads per month, and now they are getting 38-55 leads per month. Conversions increased by 130%, and cost per conversion decreased by a staggering 45%.

 

Google PPC  Management – Adwords campaign

  • First, we ensure that your website and your list of keywords accurately describe your products/services.
  • We create highly targeted ads to entice your potential customers to click on your ad versus the competition.
  • Once the customer clicks on the ad, we target the page on your site with compelling information aligned with their search.

Marketing automation software makes it easy for companies to publish content automatically across multiple platformsPPC campaign return on investment is 100% measurable. You can get daily, weekly, or near real-time reporting, which will show you what happens when a visitor clicks on your ad and lands on your website.  Find out clicks converted to sales, phone calls, sign-ups, or any other goal(s) that you wish to measure.

 

Google Adwords Landing Page

Landing pages for Google are a great way of persuading a customer to buy from you instead of your competitor.  Our landing page design team will help create special offers and enticements that inspire customers to place an order. If you’re getting traffic to your site but people aren’t buying, our team can contact you heading in the right direction.Get the best in PPC marketing with Encompass Marketing Group

 

 

Let Our Google Ads Professionals Super-charge Your PPC Campaigns

Get more qualitied leads with Automated Marketing ToolsAt Encompass Marketing Group, our team transparently manages your Google Ads account.  It is your account, you have total access to it, and you are provided monthly reporting to help gauge your success. If you have an existing Google Ads account, we will look at your historical data to find what’s working and what’s not. If needed, we will modify bidding options, keywords, ad text, and destination links to better align with your goals to spend less and get more leads.

 

 

New to Google Adwords?

We are professionals in Google PPC management. Our team carefully selects keywords that will drive buyers to your site. Using narrowly defined, highly researched keyword determine the most cost-effective approach to find customers for what you have to offer.  Using Google Ads is one of the most direct and effective means of finding new (and previous) customers that likely wouldn’t necessarily have found you via organic search. Our team, along with our experience and our complimentary services,Make changes to your custom website. Simple as 1,2,3. make Encompass Marketing Group the right choice when you are looking for help with your Google AdWords campaigns.

Our up-front strategy, analysis, and ongoing management will get your current pay-per-click campaign on the right track if you already have a PPC campaign.  We would be happy to provide a free analysis, a 30-minute consultation, a review of your landing pages, and a complete SEO analysis of your website so that you can get an idea of the depth of our knowledge and experience.

Feel free to give us a call or use our automated appointment scheduling tool to contact us to see how Google PPC management can energize your sales.

 

 

Pricing

Our PPC services start at $450

Time frame

Usually, execution will start within 20 business days.

Deliverable

Communications between Encompass and our clients are handled via a private project management website. Clients will receive all ads, linked pages, and a monthly report in a suitable format, generally in the form of a .zip file.

Happy Client

J Gunner

Organized and seamless execution on all our marketing.  Nice and consistent growth in sales.  Rainmaker process is a “no brainer”

Helen L.

Before Encompass we had just about given up on marketing.  After analyzing all of our marketing and collateral material, organizing, polishing and aligning our marketing message to our core market we ended up saving tons of money on the marketing that did not work for us.  Thank you Encompass!

Walt Huryk – Principal Fresh Outlook LLC

It was a very gratifying collaborative experience; the Encompass tool kit made communications and project coordination as smooth as could be. I most highly recommend this talented, value-driven resource.

Doug T, Marketing Director

I would like to thank you so much for the LinkedIn training! It was a very clear presentation and easy to understand. Your detailed explanations really helped me to get the most out of our time and I know that going forward our business will thrive with our new found skill set!

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