Google My Business Optimization Help

Precisely what is Google My Business?  Google My Business is an easy way to manage your business information on Google. It’s a way for people to find and connect with your business, and you can use it to update your business information, respond to reviews, and see insights about your business on Google Search.

We offer a no-nonsense approach to setting up and optimizing your Google My Business listings.  With this powerful service, our clients experience a tremendous improvement in online visibility.  The result?  Happy clients!

 

 

Google My Business listing is free.

The other thing about your Google My Business listing is a free online service that lets you manage your business on Google. It’s a great way to make sure customers can find you and that your business appears in Google Maps, Search, and other products.  For the most part, setting up Google My Business is straightforward.

Start by claiming your GMB listing

It is crucial to have a Google My Business page because it allows businesses to be found in search results on Google often before your website is even listed.  It also provides an opportunity to create a custom URL for the business, which will make it easier for customers to find the company online.  Google My Business is the hub for all your business information, and you can edit your business details, manage your online reputation and connect with customers.

Many businesses are not aware of the importance of optimizing their Google My Business Page for more success in local SEO; however, you NEED to take the first step and claim your listing.  The good news is that they can do so by following these three steps:

1) Sign in to Google My Business, add a complete profile with all necessary details, and choose your google my business categories.

2) Add photos that represent the company in the best possible light

3) Keep an eye on reviews and respond appropriately

 

 

 

Optimizing your Google Business Profile

That is all a great start, but Google’s algorithm for ranking Business Profiles does not just consider proximity and relevance but also activity and quality of information.  Optimizing your Google Business Profile will help you rank, creating greater visibility for your business.

Encompass uses every Google My Business tool available and has built out processes you can leverage to attract more customers.  We will skyrocket the potential of a Google My Business listing, make changes when needed, and have ongoing data showing the progress of your listing.  Google My Business is an essential tool for small businesses to get the word out about their company while also managing the information about their company.

 

 

Choose the correct Google My Business categories

It is essential to choose a category directly related to what your business offers.  This is important because Google shows search result listings according to categories.  Specifying your category increases the chances of being discovered by an audience if you’re, for example, an Italian restaurant, in which case your primary and secondary categories would be “Italian Restaurant” and “Italian food deliveries.” You can choose up to 10 different categories for this kind of business.

 

 

Google My Business Accounts need great images

Photos are important because they help potential customers better understand what you have to offer. Images increase your chance of becoming reputable and getting over 30% more clicks if you use them in your listings.  Photos make products more believable and appealing, but they also allow audiences to appreciate your attention to detail.

Take high-quality photos that show off what products and services you’re selling.  However, you will want to include both interior and exterior shots.  More images will benefit your business’s visibility on Google Image Search (which leads to higher engagement with potential customers).  But be careful not to over-post too many pictures, or it’ll start looking spammy for your profile!

 

 

Encourage reviews from your customers

If your customers are satisfied with their products, encourage them to leave a review on Google.  Feedback is a two-way street, and you must respond to reviews they leave for you – both good or bad.  Interact with your customer by showing that their feedback matters to you and appreciate their trust in purchasing from your business.  For negative reviews from unimpressed customers, apologize when necessary, address any issues they are having and make up for it if possible!  It is equally vital that you answer questions, too; this will help build an image of the business in people’s minds who may be looking at what other people think about its services before making a purchase themselves.

 

 

Selecting keywords for your Google My Business listing

To make your Google My Business profile relevant to searches, use keywords related to your business.  SEO might look like a lot of work but pays off in the long run.  Using appropriate words to search your page will make it easy for your target audience (those interested) to find you on Google.  Thankfully, some tools can make this easier; one is the Keyword Planner from Google which is commonly used in PPC marketing.  With the Keyword Planner, you can discover new keywords and see their performance rate before using them on your page – this increases accuracy, so you don’t needlessly waste time applying those results elsewhere if they won’t produce what you want (such as an increase in clicks).

Avoid keyword stuffing

Be careful not with keyword stuffing-this would do more harm than good – when choosing categories or attributes, for instance, under ‘Business name‘ or ‘Company type,’ make sure you put appropriate values so your listing doesn’t seem cluttered and confusing!  Ultimately creating helpful content is vital, though: being meticulous without overdoing it!  You want people browsing through profiles like yours to come away satisfied rather than frustrated by seeing too much information cluttering up a Profile’s appearance.

 

 

What if I decide not to have a GMB listing

The key here is that you will more than likely lose customers.  Without your GMB listing being claimed, Google will display what they want in your Business Profile, and the information may be wrong in one way or another.  Potential customers hate that!

Another real danger is your reputation.  Without claiming your listing, you cannot respond to Google reviews about your business.  Reviews are a big deal these days (good and bad) and strongly influence consumer behavior.

Not having claimed your business is not good.

You lose out to competitors.  An empty or bare-bones Business Profile is akin to having an unkept storefront.  If you don’t take care of your business, how can consumers trust that you’ll care for them? They’ll be much more likely to click on and engage with a Business Profile in the search results with lots of attractive information and looks lively.

 

 

Help to manage your Google My Business listing

As you now know, your Google My Business listing is a free and easy way to manage your business information online.  Google My Business lets you update your business’s contact info, upload photos, respond to reviews, and view insights about how people find and interact with your business on Google Search and Maps.

How can we help manage your Google My Business?

-Update your information with custom content design to help your listing

-Properly optimize images and videos about your business

-Respond to reviews for your or teach you how to respond correctly

-Create other social signals that link back to your listing to increase the authority of your listing