Generate More Leads – Marketing Action Plan

Talk about looking for the missing piece of a puzzle.  Many companies, both large and small, struggle each day to generate leads and acquire new customers. It does not matter if you are a small business owner, executive, entrepreneur, high tech/low tech, professional, or a manufacturer–the keys to successful marketing are consistency and planning.  The Market Action Plan from Encompass provides a simple yet powerful guild designed to specifically help owners and marketing managers generate steady stream leads. The plan defines your ideal customer, identifies solid marketing strategies and tactics, along with pricing and proper deployment.  Learn how to use the techniques and tools that empower you to grab the attention of prospects and move them through the marketing, sales, and retention cycle.

Understand The Entire Marketing And Selling Process

For marketing to work well, there must an understanding of the entire marketing and selling process. The Marketing Action Plan is focused on useful how-to ideas and tactics that work. These are powerful techniques to easily and dramatically increase your customer base and grow your revenue.  Having an integrated approach of proven strategies and practical sales techniques helps to ensure you will be catching the attention of new customers, guiding them to a buying decision, and increasing your sales velocity and transactional revenue.

Save Money And Time With A Strategic Action Guide

Useful guidance and actionable ideas, NOT untried concepts. Each plan is customized and can be tailored around budgets of all sizes.

What it’s not: a 150-page marketing plan that collects dust.

What it is: A Strategic Marketing Guide that you can actually use – the kind that gets executed and delivers results!

A 20-25 page, a customized guide that gives you detailed direction about how to market your business successfully.

• Confirms your target market(s)
• Identifies your Unique Selling Proposition (USP)
• Identifies untapped income opportunities
• Recommends marketing tools and the frequency for each tool
• Explains how the recommended marketing tools work together
• Provides estimated costs associated with each tool, which you can use as a reference when gathering costs and fees

What you provide:

• Owners/Key principals fill out a 2-page questionnaire and participate in a brief phone interview to
  expand on the details of your company
• Follow up meeting with our team to explain how to use the Strategic Marketing Guide